Who or what is my competition? Which product categories am I competing against? Could my own customer even be a potential competitor for the “job” at hand? Defining our “competitors” too narrowly does not provide a true reflection of the competitive landscape, nor does it help to explain why customers switch from one solution to another. So, how do we define our competitors accurately?
Employee initiative is a powerful source of internal motivation. Find out how it can be harnessed to invigorate corporate culture with the help of an existing intranet infrastructure and a bit of ingenuity.
Companies are up to their necks in internal emails and they want a system that will alleviate the clutter. The Atlassian systems promise exactly that: to reduce the amount of internal email. However, at the same time, Confluence, Jira & Co. are not exactly squeamish when it comes to sending automated email notifications. At first glance, this may seem to be contradictory, but in fact, the questions above miss the main point, because it is not about fewer emails, but instead about less work time spent on email.
Traditionally, users are forced to use a VPN connection, which they first need to set up on their devices – something that is easy for technically experienced users but may present less-technical users with a challenge. Linchpin Mobile has the solution with its gateway service – this allows protected and secure connections to your intranet without a VPN.
We invite other Atlassian Partners to visit us in Wiesbaden to get to know our teams, our products and our working methods and to collaborate with us. Christian Lane from Praecipio accepted our invitation with pleasure, and was our guest for a few days.
On my way to the Google Cloud Summit in Munich on December 6, 2017, I jotted down some thoughts about both Google and Microsoft. Partly to take stock and partly to work out a convincing way to explain to companies why Microsoft isn’t the only – nor the best – option, and that they should instead consider working with Google and G Suite.
Even though the modern workplace with all its tools is extremely digital – paper lives on and is used in many situations. In many cases, a paper list of participants is simply more practical and faster during the actual company event. Easy Events now lets you export participant lists in CSV format, and print them directly to paper.
No matter how much effort we put into segmenting or describing the persona – nothing really tells us why customers choose certain products. That’s where Jobs to Be Done can help.
When we talk about customer centricity today, then everything, really everything revolves around the topic of customer needs. “Why?” is often the simple request in well-intentioned customer surveys. I can’t put it nicely, I’m afraid, so I must be frank: The question WHY doesn’t work!
Google is well known for its simpler apps for Gmail and Google Docs, but it has a great deal more to offer in the business context, especially for freelancers and small to medium businesses.
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