From ideation in Jira Product Discovery to delivery with Jira Software and support via Jira Service Management, Atlassian's Jira suite offers a powerful collection of interconnected tools to help teams do their best work. Now, Atlassian has released Jira Product Discovery. This new tool is designed to help Product Managers and their teams prioritise and collaborate on product ideas in a structured way.

Product discovery is an essential step in the software development cycle

It is more important now than ever to prioritise and develop products that are tailored to the needs and wants of customers. In the past, ideas for products and features were collected in spreadsheets, backlogs, separate tools, or simply in the heads of product managers. This lack of organisation and transparency often ended up with teams developing features and products that did not meet customers' needs. In fact, almost three-quarters of all Product Managers have problems determining the real customer value of their products.

This is why Product Discovery has quickly become an essential process within the software development cycle - and why the tools for this approach are now also found in Jira, namely in the feature set called Jira Product Discovery.

 

More transparency and structure for ideas

With this collection of tools, Product Managers have a dedicated space to gather ideas, generate insights, prioritise, share progress, and plan further. In modern product development, products are continuously improved and iterated. A product is never finished - and when a team can map discovery and delivery on the same platform, it creates ideal conditions for conversation and true collaboration across the entire product team.

Jira Product Discovery helps teams do the right things, in the right order, at the right time, focusing on work that truly advances the product and the customers who use it. The goal is to help ideas gain visibility because the entire team - from sales to design to management - can collaborate on those ideas, vote on them, offer additional information, and contribute to the future success of the product.

Market research, customer feedback, and insights put ideas into context. Jira Product Discovery offers native app integrations to store data directly from tools such as internet browsers, Slack chats, or customer research tools. Thanks to easy prioritisation, the once largely invisible product discovery process becomes connected to the rest of the organisation.

Tools for a systematic ideation process

The job of a Product Manager is a demanding one. Internal stakeholders have needs and desires just as much as the customers who are clamouring for new features. In this mix, it is a challenge to make good, meaningful, goal-oriented priorities - and there is always the danger that a really good, promising idea with potential will get lost in the general noise.

In Jira Product Discovery, Product Managers can document and review different perspectives to come to better agreement, identifying which suggestions have the greatest value for both the business and its customers. Ideas can be easily linked from Jira Product Discovery to Epics, Projects, and Boards in Jira Software and Jira Work Management, creating a roadmap that provides the full context behind an idea.

Do you have questions about Jira Product Discovery? Want to make the move from Atlassian Server to the Cloud and benefit from feature sets like these? Anxious to learn more about how the Jira suite can support you and your teams throughout the product development cycle? Get in touch, our Atlassian teams are looking forward to talking to you!

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Further Reading

• Atlassian Analytics: A New Foundation for Data-driven Decisions
• Atlassian Intelligence: How AI Features Take Atlassian Products to a New Level
• The 6 Pitfalls of the Atlassian Marketplace: What Should You Look out for When Choosing an App?
• Structured Software Development Tasks in Jira
• Easily Structure Confluence Content and Make It Attractive