Jira Work Management – Bridging the Gap between Technical and Business Teams

Well over 100,000 organizations rely on Jira to efficiently manage their projects and deliver products or services to keep their customers happy and satisfied. While Jira is predominately used in technical realms - the collaborative efforts of development, IT and DevOps teams alone aren’t sufficient for a company’s success. Marketing, design and many other non-technical teams also contribute significantly to the overall value of a product or service.

These non-technical teams are close partners, necessitating opportunities for deep collaboration. However, when these teams engage with Jira solutions designed for technical teams, they often encounter features and terms geared towards technical requirements, offering only a limited reflexion of the needs of business teams.

Jira Cloud has taken a significant step in addressing this issue. Through Jira Work Management, all business teams can now actively participate in the Jira environment. They can seamlessly transform ideas into projects and contribute to the creation of customer value. Let's take a look the latest features that Atlassian has recently implemented for Jira Work Management to this effect.

Enhancing Launch and Release Coordination

The success of a product release depends on many factors, and the overall visibility of scheduling is one of them. The shared release data automatically synchronizes upcoming product releases with the teams' calendars in Jira Work Management.

This ensures that the business teams involved are always up to date with the current planning status for each new feature. If a date changes in Jira Software, other teams are automatically informed without having to leave Jira Work Management. This increased cross-team transparency is an important building block for successful release coordination.

Jira Work Management - Bridging the Gap between Technical and Business Teams - gif showing shared release dates on a shared calendar

Enhanced Visibility in Project Management

Jira Work Management serves as a collaborative platform, fostering stronger connections between marketing and development teams. The introduction of a new feature called ‘Overviews’ now allows users to effortlessly integrate numerous projects into a centralized overview within seconds. This proves invaluable for Project Managers, eliminating the need to scour various tools for information. Instead, all the details of individual projects can be succinctly summarized in a comprehensive presentation within this overview.

Within this feature, the work of the teams becomes visible through shared timelines or calendars, providing a clearer status overview for cross-functional projects. This capability empowers Project Managers to map dependencies across teams and initiatives, more effectively manage risks related to team capacities, and identify overlaps, among other advantages.

Jira Work Management - Bridging the Gap between Technical and Business Teams - gif showing how to add different projects to an overview

Does management want an update? No problem! With Jira Service Management you can share a comprehensive summary containing all the necessary details. Within the Overview feature’s Summary tab, management gains unique insights into cross-project work - from recently completed tasks to priority breakdowns and team utilization.

Jira Work Management - Bridging the Gap between Technical and Business Team - Summary tab in the Overview feature

Integrations for Cross-Tool Collaboration

When teams utilize different tools, their work outcomes are often intricately tied to these tools, making it challenging to comprehensively capture and make transparent the essence of cross-functional projects. However, Jira offers a solution by allowing teams to seamlessly integrate their work from various tools.

For instance, Atlassian collaborates closely with Figma to continually enhance the capabilities of the Figma for Jira app. The integration currently encompasses files, pages, frames, and even prototypes from Figma, with significant improvements slated for delivery throughout the year.

Jira Work Management - Bridging the Gap between Technical and Business Team - gif showing Figma integration

Such integrations facilitate seamless collaboration for marketing, product, and design teams, allowing them to synchronize while continuing to work with their preferred specialist solutions. In addition to third-party integrations, Atlassian is committed to fostering even deeper integration with its proprietary products, aiming to enhance the fluidity of cross-tool collaboration. For instance, teams can now link their Jira-tracked work with context and relevant background information in Confluence at any time.
Several new features further optimize this interaction. Searching for and linking to Confluence pages directly from the list has become even more straightforward. This enhancement ensures that tasks can be enriched with context and supplemented with immediately accessible background information.

Jira Work Management - Bridging the Gap between Technical and Business Team - searching for Confluence pages directly in the list tab in Jira Work Management

Upcoming Features of the Atlassian Platform

Atlassian Intelligence is a suite of AI features that is set to be integrated into Jira Work Management, ushering in new possibilities for linking information across teams and tools, thereby enhancing administrative efficiency. For instance, Atlassian Intelligence will soon automate the generation of content for tasks, create task summaries, and assist in formulating comments.

Jira Work Management - Bridging the Gap between Technical and Business Team - giving Atlassian Intelligence a prompt for a Jira issue

Did you know that Jira Cloud offers over 40 convenient keyboard shortcuts to expedite navigation and streamline issue management? Simply press Command-K (Mac) or Control-K (Windows and Linux) to reveal a comprehensive list of shortcuts, spanning from product search to process-specific actions and accessing settings.

Jira Work Management - Bridging the Gap between Technical and Business Team - keyboard shortcuts menu

In the upcoming quarter, Atlassian will introduce the capacity to seamlessly integrate Jira Work Management with platform features like Atlassian Admin, Atlassian Analytics, Access and Data Lake, allowing users to leverage extended security functions.

Jira Work Management - Bridging the Gap between Technical and Business Team - image showing the Security tab in Atlassian Admin

Interested in exploring Jira Work Management? Getting started is easier than ever as you can directly import data from Jira Software, Trello and other project management tools.

Jira Work Management - Bridging the Gap between Technical and Business Team - image showing the Import data option in Jira Work Management and which tools you will be able to import from


Further Reading

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