Will Facebook Messenger, Whatsapp or Telegram kill HipChat and Slack through sheer growth?

When I spoke to Mike Cannon-Brookes, the co-founder of Atlassian, during AtlasCamp 2015 in Prague, I was a bit surprised that he wasn’t too afraid of classic B2C messengers as competitors for Atlassian HipChat.

I am pretty convinced that Slack as HipChat’s main competitor right now is way overhyped. The solution may have grown faster than HipChat in the past. I still think that Atlassian is in it for the long haul and with their existing strong presence in the enterprise they are in a very good position to win the battle. "Cloud" people seem to underestimate the advantage of an on-premise HipChat Server option, which Slack does not have.

No enterprise messengers can hope for a strong lock-in effect or network effects as companies can force employees to switch. That is a big threat especially for Slack.

In my opinion the bigger threat to HipChat and Slack is imposed by successful B2C messengers. Unfortunately the messenger apps do not share comparable metrics to assess the difference in growth and size.

Overview of metrics

Service Number of users (in millions) Number of messages (per day in billion) Date
Whatsapp 1,000 42 Feb 2016
Facebook Messenger 900 undisclosed Apr 2016
Telegram 100 15 Feb 2016
Slack 2.7 undisclosed Apr 2016
HipChat undisclosed 0,02 (approximation) Nov 2015

This is what we have:

4b messages small




Although these metrics do not use the same scale and are not in synch (date-wise) you can see that even Telegram, which is a fairly unknown messenger, is much much bigger in size than HipChat (and probably also Slack).

Another big advantage is that those offerings are free for companies. Especially this pricing argument is relevant for Slack which is largely adopted by smaller teams. The bigger companies get the more important security and privacy and with it on-premise deployment. Bigger companies are also often less price-sensitive.

What Telegram, Facebook Messenger and Whatsapp are missing out to HipChat and Slack is email notifications and proper @mentions. That’s not much to become a competitor, right?

Further information

HipChat in Large Enterprise: Tips and Tricks, Pitfalls and Threats, Project Elements
New customization options in Atlassian HipChat
Will Fleep Beat HipChat and Slack?

Forget Less and Ensure Quality with didit Checklists for Atlassian Cloud Forget Less and Ensure Quality with didit Checklists for Atlassian Cloud Forget Less and Ensure Quality with didit Checklists for Atlassian Cloud
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