Who or what is my competition? Which product categories am I competing against? Could my own customer even be a potential competitor for the “job” at hand? Defining our “competitors” too narrowly does not provide a true reflection of the competitive landscape, nor does it help to explain why customers switch from one solution to another. So, how do we define our competitors accurately?
Unlike email, an intranet contains information that is valid for a longer time, as well as preserving context and providing options for both synchronous and asynchronous communication. These days, there are better tools than email for communication.
Small and medium-sized companies in the IT industry have to come up with something today in order to be able to keep up with the big enterprises of tomorrow, in terms of personnel and holding their own in the search for capable specialists.
Preparations are well underway for Atlassian Summit 2016, the 8th annual conference for users, partners and thought leaders. From October 10 – 13 in sunny San Jose, CA, thousands of like-minded people will get together for four days of learning, inspiration, and fun.
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