Have you ever felt that emails and chat messages aren’t quite getting your point across? Enter Loom, a video messaging tool that brings clarity, context, and a human touch to business communication. Whether you’re explaining a project update, demoing a new product, or welcoming a teammate, Loom makes it easy to record and share video messages in seconds. There is no need for lengthy explanations or extra meetings; just hit record, speak naturally, and let your message do the talking.
Since joining the Atlassian family, Loom has become an essential tool for teams using platforms like Trello, Jira, and Confluence. It blends effortlessly into existing workflows. This guide will walk you through everything you need to know to get started with Loom, from its core features and how it works to pricing, security, and tips to make the most of it.
What Is a Loom Video?
Loom is a video messaging platform that lets you record and share videos quickly and easily. It’s ideal for situations where written communication might fall short, such as explaining complex topics or providing visual walkthroughs. With Loom, you can record your screen, your webcam, or both, making your message far more engaging and clear than text alone.
Here’s what you can do with Loom:
- Record your screen, camera, microphone, or all three simultaneously.
- Share your Loom video instantly with a link—no need for uploading.
- Engage your viewers, who can leave comments on specific parts of the video, making feedback easy and direct.
One of Loom’s standout features is its asynchronous nature. Rather than coordinating schedules for live meetings, you can simply send a video and let others watch it whenever it’s convenient. This flexibility makes Loom especially useful for remote teams, freelancers, and global organizations looking for efficient communication.
Unlock Loom’s Power in 5 Easy Steps
Loom is designed with simplicity in mind, so you can start recording and sharing videos in minutes. Here’s a quick guide to get you set up:
- Create Your Account: Head to Loom’s website to create an account. If you’re an Atlassian user, Loom can be directly integrated in Confluence and Jira, but the visibility of Loom videos will depend on both Confluence and Jira restrictions and Loom video privacy settings.
- Install Loom: The Loom video recorder is available through a Chrome extension or as a desktop app, which is compatible with Mac and Windows. There’s also a mobile app for recording on the go.
- Record Your Video: Select to capture your screen, webcam, or both. Choose which screen or tab you want to share, then press record. You can also use drawing tools to emphasize specific parts of the screen.
- Share Instantly: After recording, Loom generates a link to your video. You can share this link via email chat or embed it directly in Atlassian tools like Trello or Confluence.
- Engage and Track: Viewers can comment at precise points in the video, making it easy to discuss specific details. You can also track engagement, including views and reactions.
For a quick demo on how to record a Loom video, check out this video we created in under three minutes. It showcases how easy it is to record, edit, and share a Loom video!
https://www.loom.com/share/6ff182bf3d404888b07e4407f4c16fb5?sid=269c9884-2d78-4b58-aeb7-89686f34e090
Video Messaging For All Use Cases: Why Use Loom?
Loom’s flexibility and ease of use make it a powerful tool across various roles, helping professionals communicate more effectively. Whether you’re in Sales, Engineering, or Marketing, Loom has a range of applications that can boost productivity and engagement.
For Sales Teams
Sales teams can leverage Loom to enhance outreach, accelerate deal cycles, streamline onboarding, and improve overall communication with prospects and clients.
- Close More Deals: Video messages allow Account Executives (AEs), Business Development Representatives (BDRs), and Sales Development Representatives (SDRs) to connect with key stakeholders, build stronger relationships, and ultimately drive more revenue.
- Engage Prospects: With Loom, sales reps can showcase product features, highlight benefits, and share customer testimonials—all with a personal touch that resonates better than a traditional email.
- Personalize Pitches: Record a core message once, then personalize it for different prospects using Loom’s Variables feature. This approach helps your pitch stand out in a crowded inbox.
- Inspire Action: Get notified when a prospect views your Loom video, allowing for timely follow-ups. You can also embed Call-to-Action (CTA) links directly in the Loom video, enabling prospects to book a meeting or request more information instantly.
For Engineers
Engineers can use Loom to add visual context to their work, reduce development cycles, and reduce meetings by leveraging asynchronous video.
- Squash Bugs Faster: Replicate and record bugs directly in your development environment, making it easy to document, diagnose, and resolve issues quickly.
- Enhance Product Demos: Use Loom to “show, not tell.” Record a full run-through of your product or application, complete with a voice-over to guide viewers through key features and functionality.
- Provide Clear Feedback: Review code without disrupting your team’s workflow. With asynchronous video, you can give personalized feedback on code or design when it suits your schedule, helping teams stay focused.
- Embed in Development Tools: Seamlessly record, share, and embed Loom videos within platforms like GitLab, GitHub, and Linear, keeping all project-related content accessible in one place.
For Design
Loom enhances design collaboration by making it easy to present, share, and review work with added context and clarity.
- Present in Seconds: Quickly walk through design prototypes or production-ready files using Loom’s video messaging and screen recording, providing stakeholders with a clear understanding of your vision.
- Streamline Feedback and Corrections: Keep everyone aligned by sharing design updates and feedback in a full visual context, making revisions smoother and more efficient.
- Document and Share Knowledge: Record videos that can be reused for onboarding or reference, building a library of knowledge that helps new designers get up to speed faster.
- Integrate with Design Tools: Loom works seamlessly with popular design tools like Figma, Mural, InVision, and Visme, allowing you to embed videos directly within your workflow.
For Product Management
Loom empowers product managers to maintain alignment, work efficiently across distributed teams, and accelerate product development with the flexibility of video messaging.
- Plan Your Product Roadmap: Use asynchronous video to enhance team transparency and deliver more precise feedback. This will enable better product decisions and keep everyone aligned on priorities.
- Go to Market with Confidence: Align with marketing, equip the sales team, and prepare support for a successful launch by sharing product updates, feature walkthroughs, and strategic goals—all through quick, accessible video messages.
Loom helps product managers streamline communication and focus on building better products without being slowed down by scheduling constraints or miscommunications.
Loom AI: Elevate Your Videos with Artificial Intelligence
Loom AI is a suite of artificial intelligence-powered tools designed to enhance the Loom platform, making video creation and viewing faster, smarter, and more efficient. With Loom AI, users benefit from features like automatic transcription, summarization, and more—streamlining video communication and making it easier to capture, share, and consume information effectively.
Loom AI brings an array of intelligent features that streamline video communication, making it easier for teams to capture, organize, and share information effectively:
Automatic Titles, Chapters, Transcription
Loom AI automatically generates titles, chapters, summaries, and transcriptions, making searching for and referencing specific points easy. This is particularly valuable for project updates, training sessions, and detailed content, allowing viewers to quickly grasp key points without watching the entire video. Loom also supports over 50 languages.
Filler and Silence Remover
No video editing skills required—Loom AI automatically removes fillers and silent moments, ensuring smooth, concise communication in every video.
Turn Video into a Document, Issue, or Email
With Loom AI, you can convert your video content into actionable documents, issues, or emails, enhancing productivity by making information readily accessible in various formats.
Exciting New Features on the Horizon
Loom AI is just beginning to expand. Upcoming features include auto-capture tools for developers, AI-generated voices and avatars, enhanced Confluence integration, and auto-visuals to create step-by-step guides.
Loom Pricing: Tailored Plans for Every Business Need
Source: Loom pricing
Loom offers flexible pricing plans to suit different company needs:
- Starter Plan (Free)
Ideal for individuals or small teams, the Starter plan allows up to 50 members and includes 25 videos. It’s a great way to test Loom’s core features at no cost. - Business + AI (Most Popular)
This plan unlocks Loom’s advanced AI-powered tools, enabling users to create polished videos easily. Features include automatic removal of filler words and silent pauses, so no experience with complex editing software like Adobe Premiere Pro is needed. The result? Professional videos without the steep learning curve.
If you’re unsure which plan best suits your needs, Loom offers a 14-day free trial to explore its full capabilities.
Trust and Security: Loom’s Approach to Data Protection
Security is a priority for Loom and its parent company, Atlassian, ensuring user data remains protected at every level.
- Data Storage
All videos are securely stored on Loom servers behind a firewall and uploaded via an encrypted connection. Each video has a unique ID, and if you wish to remove a video, Loom offers options to archive it (removing public access) or permanently delete it from the system. - Access Control
By default, only you have access to the videos you record. Sharing is entirely under your control, so videos remain private unless you choose to share them. Videos are also not indexed or searchable by default. - Compliance
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- GDPR Compliance: Loom is fully GDPR-compliant, protecting the rights and data of EU users.
- HIPAA Compliance: Loom is not HIPAA-compliant, so it’s important to avoid sharing personal health information that would fall under HIPAA regulations.
- Copyright Protection
Loom takes copyright infringement seriously. If you encounter any violations, such as someone using Loom to record your copyrighted material, you can file a takedown request. - Chrome Extension Permissions
The Loom Chrome extension requests permission to “Read and change all your data on the website you visit” to enable video integrations and enhance functionality. This permission is standard for video recording applications.
For a comprehensive view of Loom and Atlassian’s security practices, visit their detailed security approach page.
Work Smarter with Video
Loom adds a personal, visual touch to communication, helping teams convey messages clearly without the need for extra meetings or long emails. As part of the Atlassian suite, Loom integrates seamlessly with the tools you already use, such as Atlassian Rovo, making video a natural extension of your workflow. Incorporating Loom into your daily routine can reduce back-and-forth communication, save time, and keep everyone aligned.
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