Clear and efficient communication is crucial for building great products, particularly for product managers and engineering teams navigating technical complexities, tight deadlines, and geographically dispersed teams. Loom is a communication tool that empowers asynchronous video messaging, making it a cornerstone of modern workflows. With Loom, teams can share information, provide feedback, and collaborate across time zones while preserving critical details and context.
The ability to create and share Loom videos has revolutionized how organizations communicate. From streamlining product demos to expediting bug reporting, Loom fosters effective asynchronous collaboration, saving time and enhancing productivity.
This article delves into real-world use cases for product and engineering teams, showcasing how Loom can transform team communication. And if you’re new to the platform, don’t worry—we’ve got you covered! Check out our comprehensive guide with a Loom product demo video created in less than three minutes to get you started.
Key Use Cases for Product & Engineering Teams
Faster Bug Reports and Resolution
Bugs and errors can be a significant source of frustration for teams. Whether it’s a homepage that doesn’t load correctly, a 404 error, or warning signs in the code, these issues demand prompt attention.
Traditionally, resolving bugs requires engineers to document and explain the issue in detail, often resulting in multiple rounds of clarifications and feedback. This back-and-forth delays resolution but also increases operational risks.
Engineers can record and share a quick Loom demo video directly from their development environment to demonstrate the issue visually. This video captures the error in real-time, offering invaluable context to the development team and stakeholders.
By sharing a Loom demo video, engineers ensure that everyone involved clearly understands the problem. This reduces the need for follow-up questions and minimizes the risk of missing critical details. The result? Faster diagnosis and resolution, streamlined workflows, and less time spent troubleshooting.
Provide Feedback on Code
Code reviews are essential to the development process, but providing clear feedback can be difficult, especially when reviewing large chunks of code. Engineers can use Loom to leave personalized, detailed feedback on code without interrupting their colleagues’ flow.
For instance, an engineering lead reviews a pull request and finds several areas for improvement. Instead of writing a lengthy comment, they record a Loom video highlighting the specific lines of code they’d like to discuss. The recipient can watch the feedback at their convenience, ensuring they understand exactly what changes are needed and why.
Add Visual Context to Product Demos
Product managers play a pivotal role in showcasing new features and product updates. Instead of relying on lengthy documents or scheduling meetings, Loom videos offer a quick, efficient, and visually engaging way to communicate updates asynchronously.
For instance, a product manager can record a Loom demo to present a new dashboard feature. These videos provide detailed, narrated walkthroughs of the design, functionality, and rationale behind specific decisions. This approach ensures clarity and saves time for both the creator and the viewers, allowing seamless sharing across teams and with stakeholders.
Notable examples include the Loom product demo videos created for Atlassian Rovo and Loom. These videos highlight the platform’s simplicity in recording, editing, and sharing content. These demos illustrate how Loom empowers users to communicate in visual and auditory contexts, enhancing collaboration.
Moreover, Loom videos can transcend internal communication. Product managers can use them to share product updates externally, extending their reach to broader audiences via platforms like LinkedIn or other social media platforms. This flexibility makes Loom a powerful tool for internal demos and driving engagement with customers and partners.
Plan and Align on Product Roadmaps
Product managers can use Loom to create clear, detailed roadmaps, align teams, and ensure organizational transparency. Loom videos make conveying long-term goals, priorities, and the reasoning behind product decisions easier.
For example, a product manager has to explain the upcoming product roadmap to stakeholders. Instead of holding a long meeting, they create a Loom video that walks through the key phases of development, explains the rationale behind priorities, and sets clear expectations for each team. Stakeholders can watch the video conveniently and refer back to it as needed.
Make Meetings More Productive
Meetings can be time-consuming and inefficient in many cases. Loom allows teams to get on the same page before a meeting so that when they meet, they can dive directly into discussion or decision-making. Before a sprint planning meeting, a product manager records a Loom video summarizing key updates, task progress, and upcoming priorities. This pre-meeting video ensures that everyone arrives prepared, allowing the team to focus on high-level discussions rather than explanations or clarifications.
Drive Swift Execution Across Teams
Whether working on a product launch or addressing a critical issue, product and engineering teams must stay aligned to ensure swift execution. Loom helps by providing an efficient platform for sharing quick updates, progress reports, and feedback.
For example, when the engineering team encounters a roadblock during development, they quickly record a Loom video to explain the issue, suggest potential solutions, and request feedback. The video is then shared with the product manager, who can review it and respond with their input, saving time and avoiding unnecessary back-and-forth communication.
Example features: Add a CTA to your Loom video and quickly add a comment or emoji
Additional Key Features for Engineering and Product Teams
- Calls-to-action: Add customizable CTAs to guide viewers to essential links or resources.
- Loom video recording: options include screen recording your entire tab, using your monitor, or using your webcam. What and how you record is up to you.
- Drawing tools: Emphasize mouse clicks and draw directly on the screen to highlight key areas.
- Rich Reactions: Allow viewers to add comments and react with emojis to provide quick feedback.
- Powerful Integrations: Loom integrates seamlessly with tools like Jira, Linear, Github, and GitLab, making it easy to incorporate into your existing workflow.
- Content Security: Restrict viewing by email address or add password protection to safeguard sensitive content.
- Edit your video easily: Trim, delete or stitch together clips to refine your video and clarify your message.
Try Loom Today
By combining visual context with flexible, asynchronous communication, Loom allows product managers and engineering teams to collaborate more effectively, reduce time spent in meetings, and focus on building great products. Whether for bug reports, code reviews, product demos, or roadmap planning, Loom provides the tools to stay aligned and accelerate your workflows.
Want to see how Loom can transform your team’s communication? Start using Loom today! As an Atlassian partner, Seibert Solutions can provide competitive pricing for Loom and help you get the most out of Atlassian’s suite of tools. If you haven’t already, sign up below for our newsletter, The Seibert Space, for more updates on tools like Loom and Atlassian products.