How Seibert Uses Loom For Content Creation, Async Meetings & More

We prioritize effective and efficient communication at Seibert Group to support our international and remote teams. Loom, a powerful video messaging tool, has become indispensable to our workflows. Whether for creating engaging content, hosting asynchronous meetings, or collaborating across time zones, Loom enhances how we work and connect. Here’s a detailed look at how we use Loom in various scenarios within the Seibert Universe.

What is Loom?

Loom is a video recording tool that allows users to capture their screen, webcam, or both. It provides a quick way to share visual information without needing a live meeting – this tool is the heart of asynchronous communication. Users can create short videos to explain concepts, demonstrate features, or communicate updates with just a few clicks.  Seibert Solutions relies heavily on the Loom Chrome extension, our go-to for ease of use and accessibility. If you are new to Loom, check out our all-encompassing guide to getting started.

Replace Meeting with Loom 

We’ve found Loom to be invaluable for replacing traditional meetings. Instead of scheduling live stand-ups, updates, or presentations, team members can create videos and share them through Slack, Google Chat, or other collaboration tools. This approach saves time and eliminates scheduling conflicts, which are especially challenging for global teams.

For example, during our recent company quarterly review held in Germany, team members in the United States faced challenges presenting live due to the time zone difference. Instead of missing their feedback, they recorded a Loom video. Their recording was then shared and watched live during the review meeting, ensuring their input was included despite the time difference.

Using Loom for Pitching and Sharing Ideas

Loom makes idea-sharing intuitive and actionable. At Seibert, we use Loom to pitch and share ideas. Here are just a few examples:

• Document walkthroughs: Record a video walkthrough of your document, such as a Confluence page, and include a clear call-to-action (CTA) to guide viewers to the page and encourage collaboration. This approach not only provides helpful guidance for viewers but also ensures your thoughts and ideas are clearly understood. By offering this clarity, you enable others to contribute effectively and bring their best to the discussion. 
• Recording Canvas: Use Loom to jot down ideas and discuss them visually. Use Loom’s templates or customize colors and layouts to match your brand. These features help us share ideas efficiently while maintaining a professional presentation.

Loom provides templates and background designs to record canvases. 

Product Demos and Presentations

We regularly use Loom to record product demos, such as for Rovo or other Atlassian-related tools. Loom is also ideal for recording Google Slides, Keynote, or PowerPoint presentations. 

Loom for Reporting Bugs

Loom’s simplicity makes it an excellent tool for reporting bugs. Instead of typing long explanations, you can record a quick video to show the issue in action. This speeds up communication with the IT team and ensures they have all the information needed to resolve the problem.

Key Features We Love About Loom

Loom’s versatility is bolstered by powerful features that make it an indispensable tool:

• Editing Capabilities: Trim videos, edit by transcript, blur sensitive information, and stitch clips together. ⚠️ Please Note: Video editing features, including trimming and clip stitching, are exclusive to paid plans.

Loom’s editing tool – trimming tool by transcript

• Viewer Insights: See who’s watching your video and for how long, with the ability to track engagement using parameters like email sign-ins.

Loom’s viewer Insights 

• Multilingual Transcriptions: As a bilingual company (German and English), we appreciate Loom’s transcription capabilities, which help bridge language gaps.

Loom’s Multilingual transcription capabilities

• Quick Shortcuts: Start recording instantly with keyboard shortcuts, making creating content on the fly easy.

Enhancing Atlassian Workflows with Loom

As an Atlassian partner, we often integrate Loom into our Atlassian workflows. For instance, adding video comments to Confluence pages for context and clarity and recording step-by-step guides to help Atlassian admins and system users navigate features or resolve issues. 

Use Loom to leave a video directly on a confluence page.

Use Loom to leave a comment on a confluence page.

Clear and Efficient Communication with Loom

Whether creating polished content, demonstrating features, or facilitating asynchronous meetings, Loom helps Seibert maintain a high communication standard. Its editing capabilities, viewer insights, and ease of use make it an essential tool for our international, remote team. As an Atlassian partner, Seibert Solutions can provide competitive pricing for Loom and help you get the most out of Atlassian’s suite of tools.