Marketing teams work across channels, formats, and timelines—often under pressure and with input from multiple departments. From product launches to video campaigns and editorial calendars, the challenge is always the same: keeping information structured, up to date, and easy to access for everyone involved. With the Properties app for Confluence Cloud, teams can capture key data directly on their pages, reuse structured fields across templates, and get a clear overview of all content through live reports. Here’s how marketing teams benefit in practice.
Plan campaigns with consistency
Marketing teams launching new products or features need to manage multiple deliverables and stakeholders. Without a consistent structure, campaign information ends up in different formats, key details get missed, and progress is hard to track.
Using Property Groups, teams define fields like Campaign Name, Owner, Status, and Deadline once and reuse them across all campaign pages. This ensures everyone captures the same information, in the same format. With a Property Report, all campaign data is automatically compiled in one place—giving managers a real-time overview of what’s active, what’s coming up, and where support is needed.
Track video projects from idea to execution
Creative teams producing video content often juggle multiple ideas, locations, contributors, and timelines. Keeping track of submissions and their status can quickly become a mess of pages, labels, and unclear ownership.
With Properties, teams create a template powered by a custom Property Group—including fields like Author, Genre, Summary, Suggested Location, and Status. Anyone submitting a new idea fills out the same structure, ensuring consistency. All submissions are then rolled up into a central, sortable list using a Property Report, giving the team full visibility into the content pipeline and progress.
Manage an editorial calendar inside Confluence
Content teams responsible for social media and blog posts need a reliable way to track what’s being drafted, scheduled, and published—across platforms and contributors. Spreadsheets or manually maintained pages often fall out of sync.
By tying structured fields like Title, Platform, Status, Content Pillar, and Publish Date directly to Confluence pages, Properties turns content tracking into a scalable system. A shared Property Report displays all entries in one place, acting as a dynamic editorial calendar that updates as your pages do. Sorting by status or date helps teams stay aligned and adjust quickly when priorities shift.
Bring structure to your marketing work
Properties makes it easy for marketing teams to organize their work in Confluence—without relying on time-consuming workarounds. Structured fields and live reports reduce friction, improve visibility, and help everyone stay focused on the content that matters.