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1. October 2025

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Seibert Products: Our New Unit for Focused Product Development within Seibert Group

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Seibert Products GmbH – Learn more about our new unit for focused product development and related services within Seibert Group
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For many years, we at Seibert have been developing solutions that support teams in their daily collaboration – with the goal of making their work easier and more efficient. To further develop our products and apps in a more focused and effective way in the future, we are expanding our company network: Seibert Group GmbH GmbH has spun off its product development business unit and related services into an independent, wholly owned subsidiary – Seibert Products GmbH.

Why this step – and how you benefit

We are convinced that specialized units work more efficiently and closer to our customers’ needs. With a clear structure and an independent team within the newly founded Seibert Products GmbH, we can respond faster, prioritize more precisely, and incorporate feedback more effectively – all while maintaining the strong support of the Seibert network.

With this spin-off of our product development business, we are continuing a long-term evolution within Seibert Group: At the end of 2023, we spun off our Atlassian licensing and services business into Seibert Solutions GmbH, joining forces with four other Atlassian partners. But that was just the beginning – Seibert Solutions is now also present in Austria, Denmark and France.

In 2024, Seibert Media GmbH was renamed to Seibert Group GmbH – a deliberate move to underscore the shift toward a growing network organization. We have also continuously expanded our offering: For many years, we have been growing our Google business and, as of this year, Seibert Group GmbH is also a Miro Solution Partner.

Against this backdrop, the founding of Seibert Products GmbH is the next logical step – enabling us to operate as a specialized and independent company, while still under the umbrella of the strong Seibert Group brand. For you, this means that you will work with clearly focused teams and can rely on the experience of more than two decades and the stability of a well-established network.

Head over to our YouTube channel and watch as our founder and CEO, Martin Seibert, explains why we decided to take this step.

What changes for you?

Short answer: Not much.

All existing agreements, contracts and relationships remain valid in the context of the spin-off. Seibert Group GmbH remains your contractual partner as well as the vendor behind the Atlassian Marketplace accounts “Seibert”, “Seibert – draw.io” und “Aura Apps (Seibert – appanvil)”. You will continue receiving the same services you have been using – reliably and with the high quality you are used to. Your points of contact also remain the same.

What is new is that Seibert Products GmbH will act as a subcontractor moving forward. It will be responsible for the development, operation and marketing of products and apps. Of course, our high standards for security and data protection still apply: Seibert Group GmbH is officially ISO/IEC 27001 certified. In our Trust Center, you will find detailed information on our security approach and can request access to our security documentation.

The key details regarding the new company are listed below:

  • Name: Seibert Products GmbH
  • Address: Luisenstraße 37-39, 65185 Wiesbaden
  • Managing Director: Martin Seibert
  • Commercial Register: Wiesbaden Local Court, HRB 35485
  • VAT ID: DE451205825

This PDF contains answers to some key questions about Seibert Products GmbH.

Still have questions? Then get in touch with your usual contacts or send us an email at: products@seibert.group

Seibert Products – your partner for today and tomorrow

We remain your reliable partner. With this strategic realignment, we want to continue offering you stability, clarity and real added value. We look forward to continued collaboration – and to helping position your company strongly for the future.

Ann-Sophie Crecelius
Ann-Sophie Crecelius
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