When companies move critical workflows into the Atlassian Cloud, they’re not just choosing tools like Jira or Confluence. They’re making a decision about trust.
Trust in this context goes far beyond features. It includes questions about security, data handling, reliability, compliance, and long-term scalability—especially in enterprise environments. Over the years, Atlassian has continuously evolved how it communicates this trust, moving from simple indicators to a much clearer, more structured trust model.
In this article, I’ll go over the history of Atlassian trust signals, what’s changing now, and what the future looks like with Architected for Atlassian (A4A)—and how Seibert is well prepared for this shift.
A short history of Atlassian trust signals
Atlassian’s approach to trust has evolved step by step:
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Transparency-first signals: Public status pages, incident communication, and security & privacy documentation
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Atlassian Trust Center and Trust Center Portal: A centralized hub for security architecture, compliance certifications, and privacy commitments
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Marketplace trust badges: SOC 2, ISO 27001, Cloud Fortified, Cloud Security Participant, and visible bug bounty participation
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Runs on Atlassian (RoA): A clear signal for where app data is processed and stored
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Architected for Atlassian (A4A): A new program focused on how cloud apps are built, secured, and operated
This evolution reflects a clear shift: from broad, sometimes confusing badges toward explicit, actionable trust signals.
The early days: transparency as a trust signal
Atlassian’s first trust signals focused on transparency rather than formal programs.
This included:
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Public status pages and incident communication
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Clear security and privacy statements
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Documentation that customers could use in vendor risk assessments
The idea was simple: show reality instead of hiding it. While helpful, this approach still required customers to interpret a lot of information themselves—especially during procurement or security reviews.
Centralizing trust: the Atlassian Trust Center
As customer expectations matured, Atlassian consolidated trust-related information into a single, public hub: the Atlassian Trust Center.
For customers, this meant one place to find:
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Security architecture and controls
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Compliance certifications and audit reports
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Privacy commitments and data protection details
This step significantly improved accessibility and consistency, especially for security, legal, and compliance teams evaluating Atlassian Cloud products.
Marketplace growth and the rise of trust badges
As Atlassian Marketplace apps became critical parts of customer stacks, trust needed to extend beyond Atlassian itself.
To address this, Atlassian introduced:
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Independent certifications such as SOC 2 and ISO 27001
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Marketplace programs like Cloud Fortified and Cloud Security Participant
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Visible signals such as bug bounty participation and security tabs on app listings
These programs helped raise the security baseline across the ecosystem. However, feedback showed that many customers struggled to understand what the different badges actually meant—or how they compared to one another.
Runs on Atlassian: clarifying where data lives
A major step toward simplification came with Runs on Atlassian (RoA).
RoA answers a very specific and important question:
Where is my data processed and stored?
Apps that Run on Atlassian:
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Are hosted on Atlassian infrastructure
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Have only limited, tightly controlled data egress
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Inherit Atlassian’s cloud security and data residency capabilities
In practice, RoA tells customers: This app runs inside the same secure environment as Jira and Confluence. For organizations with strict security and compliance requirements, this clarity is a major advantage.
What’s next: Architected for Atlassian (A4A)
Atlassian has now announced the next step in its trust journey: a simpler, more explicit trust model centered around two core concepts.
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Runs on Atlassian (RoA) → WHERE data is processed and stored
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Architected for Atlassian (A4A) → HOW the app is built and operated
At the same time, Atlassian plans to retire legacy trust programs like Cloud Fortified and Cloud Security Participant, while continuing to recognize partner investments—such as bug bounty participation—by surfacing these signals directly on cloud app listing pages.
Architected for Atlassian (A4A) focuses on rigorous standards across:
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Security (e.g. penetration testing, bug bounty programs, strong encryption, least privilege)
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Reliability (enterprise-scale performance, clear incident processes, operational maturity)
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Privacy and compliance (clear data flows, deletion policies, certifications)
Together, RoA and A4A allow customers to clearly see whether an app:
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Provides strong guarantees about where data lives
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Meets high standards for how it is engineered and operated
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Or delivers both—offering the strongest combined trust signal
How Seibert is ready for this shift
For Seibert, this evolution doesn’t represent a change in direction—it validates how our apps have been built for years.
Many Seibert apps are Forge apps, meaning they are deeply aligned with Atlassian’s cloud platform and its security model. Beyond that, our approach consistently focuses on:
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Cloud-first, secure-by-design architectures
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Transparent data access and clearly documented data flows
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Enterprise readiness, scalability, and operational reliability
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Visible, meaningful trust signals rather than checkbox compliance
As Atlassian moves toward clearer, more actionable trust indicators, this foundation puts Seibert in a strong position—both technically and strategically.
Trust, made usable
Atlassian’s trust journey is moving from confusing badges to a system customers can actually use and filter on. Instead of guessing, buyers can now ask, “Where is my data?” and “How well is this app built and operated?”
That clarity benefits everyone—customers, partners, and the ecosystem as a whole. And it’s exactly the direction Seibert is ready for.
Explore custom solutions built for Atlassian’s trust model
Standard Marketplace apps cover a lot of ground. But some organizations need very specific workflows, stricter data residency or security rules, or integrations with internal systems.
In those cases, custom app development on Atlassian’s cloud platform can be the better fit. Talk to us about designing and building custom Forge‑based apps or integrations that respect Runs on Atlassian and future A4A standards.