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30. October 2025

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7 min

AI and Automation in HR: Trends, Tools, and Transformations

HR processes
AI and Automation in HR: Trends, Tools, and Transformations
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Every quarter, HR teams juggle recruitment and onboarding, knowledge base creation and self-service tools, performance management and goal setting, project coordination, employee engagement, feedback cycles, compliance management… the list goes on.

The perfect solution to this complexity of diverse countries × employees × project types? Harnessing AI tools and automations within the Atlassian ecosystem to empower HR processes.

In this article, I’ll explore the current state of AI and automation in HR, and how the combination of Atlassian tools and Seibert apps can streamline, scale, and modernize HR operations from recruitment to retention.

Key Insights on AI and Automation in HR

  • AI elevates HR from administrative to strategic: By automating repetitive tasks like onboarding, scheduling, and reporting, AI frees HR teams to focus on talent development, engagement, and culture, turning data-driven insights into actionable strategies.
  • Atlassian tools create connected, automated HR ecosystems: With Jira and Confluence, HR departments can streamline workflows, centralize information, and foster collaboration. Seibert apps like Templating.app and Didit further enhance consistency and accountability across teams.
  • Custom AI solutions unlock scalability and compliance: Beyond built-in automation, exploring custom development through Seibert can enable organizations to tailor AI integrations, ensuring HR processes remain secure, transparent, and aligned with evolving regulations.

The State of AI and Automation in HR

AI-Driven Recruitment

Recruitment is one of the areas where AI has made the biggest impact. Intelligent tools now automate CV screening, candidate outreach, and interview scheduling, while agentic AI systems can autonomously handle entire recruitment workflows, seriously accelerating hiring speeds. Beyond efficiency, AI often enhances candidate experience personalization and improves the quality of hire.

Employee Engagement Analytics

AI-driven analytics provide HR teams with real-time visibility into workforce dynamics. By tracking engagement, performance, and predictive workforce needs, HR can move from a reactive to a data-driven, proactive approach, strengthening satisfaction and retention across the organization.

Automation of Administrative Tasks

Automation is transforming HR’s day-to-day operations — from onboarding and benefits administration to payroll and compliance monitoring. These streamlined processes not only free HR professionals from repetitive tasks but also allow them to focus on strategic initiatives like talent development and organizational culture.

Ethical and Regulatory AI Frameworks

As AI becomes integral to HR, compliance with emerging regulations such as the EU AI Act is crucial. HR leaders must ensure fairness, transparency, and accountability through proper documentation, risk assessment, and clear communication with employees.

Challenges Without AI

Without AI-driven tools, HR teams face an uphill battle: manual data entry, siloed systems, delayed feedback, and increased compliance risks. These inefficiencies hinder the very heart of HR: an ability to focus on people.

How the Atlassian Ecosystem Supports HR Processes

Atlassian’s suite of tools offers a way forward. By applying the same structured, collaborative approach used by software teams, HR departments can automate repetitive tasks, centralize information, and enhance employee experience — all while ensuring transparency and consistency.

Jira for HR Workflows

Jira isn’t just for software teams. HR departments use it to automate onboarding and offboarding, track requests like leave approvals or internal transfers, and create custom workflows for HR projects. Automation rules in Jira minimize repetitive administrative work, while structured issue tracking keeps everyone aligned — from recruiters to managers.

To make HR automation in Jira even more efficient, teams can go beyond standard automation rules with Templating.app. This app allows HR departments to create ready-to-use templates for common processes like employee onboarding, policy updates, or performance reviews.

Instead of recreating the same Jira issues or projects from scratch, HR teams can use predefined ticket templates, subtasks, and even full epic hierarchies. For example, onboarding a new employee can trigger a templated epic that automatically generates all related HR, IT, and finance tasks — ensuring every step is covered consistently across departments.

Beyond saving time, Templating.app empowers non-admin users to standardize HR workflows while maintaining flexibility and compliance. It’s a simple, scalable way to bring structure and speed to everyday HR operations within Jira.

Confluence for Knowledge Management

Once HR teams establish structured workflows in Jira, the next step is creating a shared knowledge base, which is where Confluence comes in.

Confluence is the perfect hub for HR documentation, compliance, policies, and employee guides. It allows HR to build a living knowledge base where employees can find answers via self-service and contribute collaboratively. Confluence, when used together with Jira, becomes a powerful end-to-end HR solution — connecting process management with documentation and transparency.

While Confluence serves as the ideal foundation for HR documentation, policies, and employee handbooks, some HR routines call for repeatable, trackable checklists — for example, compliance audits, onboarding reviews, or training follow-ups. That’s where Didit for Confluence comes in.

In our guide to Confluence Checklists, you can read how Didit fills a major gap in native Confluence by allowing teams to create reusable checklist templates directly within pages. HR teams can standardize recurring processes, require signatures for completed tasks, or automatically generate new checklists on a set schedule.

With Didit, you can even extend HR workflows beyond Confluence — syncing with Jira for cross-department visibility and enabling non-Confluence users (like external trainers or contractors) to complete checklists via shared links. Together, Confluence and Didit help HR teams ensure accuracy and accountability across the entire employee lifecycle.

Atlassian’s New AI Tools and Their HR Applications

While Jira and Confluence form the operational foundation, Atlassian’s next evolution—its AI-powered tools—takes HR automation to a new level.

Atlassian’s new AI-powered Service Collection, launched in October 2025, is transforming how HR teams manage employee services and workflows. Bringing together Jira Service Management, Customer Service Management (CSM), Assets, and Rovo AI agents, it enables HR teams to work faster and smarter.

Rovo Agents automate repetitive HR tasks like triaging requests, creating Jira issues, and updating Confluence pages, while Rovo Search and Rovo Chat can offer intelligent, permission-aware search and conversational self-service. With Predictive Service Insights, HR teams can spot recurring trends like onboarding bottlenecks or engagement dips and take proactive action. Together, these tools streamline end-to-end processes such as onboarding, enabling cross-department collaboration across HR, IT, facilities, and legal while improving employee satisfaction and efficiency.

Supporting these capabilities is Atlassian’s Assets database, which gives HR and IT teams a flexible, centralized way to manage people, tools, and data—enhanced by Data Manager, which automatically reconciles information from over 20 sources for accurate records. Beyond service management, Atlassian’s AI also helps HR summarize employee feedback, draft policy updates, and prepare performance reviews, while AI copilots in Jira and Confluence speed up routine work.

But AI for HR doesn’t stop at Atlassian’s developments. Seibert custom develops Rovo agents and integrations like Sparqly, a Codegeist project, which allows for automating HR feedback management within Jira. By combining Atlassian platforms with Seibert innovation, these innovations help HR teams focus less on admin and more on delivering a connected, data-driven, and human employee experience.

Best Practices for HR Teams Adopting Atlassian AI Tools

  • Start Small: Begin with automating recurring HR tasks in Jira.
  • Build a Centralized HR Hub: Use Confluence as your source of truth for HR knowledge and policies.
  • Prioritize Security: Maintain data integrity and comply with privacy regulations as AI adoption grows.
  • Foster Experimentation: Encourage HR teams to test new workflows, analyze outcomes, and iterate continuously.
  • Consult Experts: Experimentation is good and fun, until it becomes too much for already overloaded teams. That’s where external support can come in, like Seibert’s custom development offerings.

Wrapping Up

AI and automation are redefining HR — turning complexity into clarity, and manual processes into meaningful experiences. With the Atlassian ecosystem, HR teams can move faster, collaborate smarter, and focus on what truly matters: people.

If your organization is ready to take the next step toward intelligent HR transformation, consider getting in touch with Seibert’s Custom Development team, or joining our upcoming webinar on building powerful Forge agents. From designing AI-powered HR workflows and custom integrations to providing hands-on training, our experts help you build solutions that scale with your people and your business.

Sweetlana Portnaya
At Seibert, Sweetlana researches and creates helpful content for regular people who want to level up their work processes, as well as better understand the complex and expansive world of Atlassian. She brings her experience from major tech companies and start-ups to the table to help regular teams get the answers they need.
Sweetlana Portnaya
At Seibert, Sweetlana researches and creates helpful content for regular people who want to level up their work processes, as well as better understand the complex and expansive world of Atlassian. She brings her experience from major tech companies and start-ups to the table to help regular teams get the answers they need.
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