A logo is the visual representation of what that company or brand stands for, what they believe in, their overall mission. If properly designed, within moments of seeing it, the logo should emote specific feelings within the viewer that helps to define their relationship with that company, product, or service. It helps differentiate one company from another, conveying what the brand stands for.
We can readily think of a handful of brands where the logo is immediately recognizable; Apple, BMW, Nike, and Starbucks among others. At first glance it might appear that the design process for a logo is quite simple, however, nothing could be further from the truth. The designer is tasked with creating something unique and recognizable, that embodies the essence of a brand, is attractive and engaging, and will be seen thousands of times over its lifetime in a wide variety of print and digital media.
Here at Seibert Media, we know we have a wide variety of applications and services we offer, each with its own unique features and selling points. Within the past few years, we are reaching out not only to our traditional audiences in Germany and Europe but most recently overseas in the Americas and around the world.
Recently for the product marketing team of Agile Hive, for a variety of reasons we felt it was time for a refresh of the logo. With some really exciting developments taking place in 2023 including the release of Agile Hive Cloud, new features and functionality, and an expanding customer base in Europe and the United States, the timing was perfect for a logo redesign.
We began to pull together a task force from within our Agile Hive universe to consider the redesign together as a team. It was important to involve as many different perspectives as possible, but not to involve too many decision-makers (sorry boss!). After months of intense work, multiple meetings with members of the Agile Hive product and marketing teams, they pulled it off…and big time!
We are proud to present to you, the new Agile Hive logo…
Congrats to all members of the task force. Thank you for all your hard work!
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